Story partnership
Your strategic content engine that ensures you never run out of authentic human stories.
Consistent, documentary-style storytelling that builds trust and engagement month after month, turning your mission into a continuous narrative that resonates.
Quarterly Documentaries • Monthly Content Ecosystem • 6-Month Minimum
Your organization changes lives, but creating consistent content feels impossible.
You know authentic stories drive engagement. You've seen how the right narrative transforms passive supporters into passionate advocates. But finding, filming, and sharing those stories consistently across all your channels?
Most mental health organizations face an impossible choice: invest everything in one major film that lives for a campaign, then scramble for content the rest of the year. Or create quick social posts that never build into something substantial.
Your audience craves authentic connection, not sporadic content.
They want substantial stories that truly capture your impact, but they also need regular touchpoints to stay connected between major moments. Random posts don't build trust. One-off documentaries create brief peaks followed by silence. What you need is a systematic approach that creates cornerstone films AND the ongoing content to keep your narrative alive.
I'm Jonas, and I've been perfecting documentary storytelling specifically for mental health organizations.
My approach doesn't just identify individual stories, it builds comprehensive narrative ecosystems that keep your audience emotionally invested in your mission across every touchpoint.
Why mental health organizations need strategic story systems
Quick content gets scrolled past. One-off films disappear after their campaign ends. Random posts create noise without narrative momentum.
Documentary-first partnerships work differently. Organizations with systematic documentary production see 3x better audience retention, 40% more meaningful engagement, and 5x more direct inquiries compared to those creating isolated content pieces.
For NGOs and mental health organizations, this translates to communications that don't just raise awareness but they build narrative infrastructure that supports your mission for years.
The Story partnership Experience
This isn't a typical retainer or video package. It's a documentary-first partnership that creates substantial cornerstone films quarterly, then strategically multiplies their impact through ongoing monthly content derived from each production.
Quarterly: Cornerstone documentary production
Every three months, we create one substantial documentary film (5-12 minutes) telling one of your cornerstone stories: Origin, Values, or Impact. Full storyfinding process, ethical clearance protocols, and documentary-quality production with cinematic standards.
Monthly: Content ecosystem deployment
Each documentary becomes a content goldmine. Every month, we strategically deploy material captured during production: short-form social cuts, behind-the-scenes footage, production stills, expert interview segments, testimonial clips,… all optimized for different platforms and purposes.
Multi-platform content adaptation
Every piece of content is strategically adapted for maximum reach and impact: Instagram Reels and Stories, LinkedIn thought leadership, website features, email newsletters, fundraising campaigns, board presentations, grant applications.
Growing documentary library
Over 6-12 months, you build a comprehensive library of cornerstone documentaries that work together as a complete narrative ecosystem. Each film stands alone while contributing to your larger mission story.
Strategic partnership & planning
Quarterly documentary planning sessions for storyfinding and narrative strategy. Monthly content deployment planning to maximize each film's ongoing impact. Continuous refinement based on engagement data and organizational priorities.
Priority access for urgent needs
Major campaign launching? Urgent awareness opportunity? Partnership clients get priority consideration for rapid response content creation using existing documentary materials or fast-tracked new production.
What You'll Walk Away With
Every Month:
Short-form social content cuts (15-90 seconds)
Platform-optimized versions (Instagram, LinkedIn, Facebook, YouTube)
Behind-the-scenes footage and production photography
Expert interview segments and testimonial clips
Strategic content calendar and deployment guidance
Ongoing:
Quarterly documentary planning sessions
Monthly content strategy and optimization
Growing library of cornerstone films
Multi-platform adaptation for all organizational needs
Priority scheduling for urgent opportunities
Every Quarter:
One cornerstone documentary film (5-12 minutes)
Comprehensive storyfinding and subject identification
Full ethical clearance and subject protection protocols
Documentary-quality cinematography and production
Strategic narrative arc following proven 6-point framework
your partnership guarantee
Within 6 months of partnership, you'll have built a comprehensive documentary library with ongoing content momentum that measurably improves engagement, message clarity, and audience connection. If you don't see progress in meaningful metrics by month 6, I'll continue working at no additional cost until you do.
This guarantee requires active participation in quarterly planning and realistic expectations for authentic documentary storytelling in the purpose-driven sector.
Investment and availability
Story Partnership:
Limited Availability: : I maintain only 2 active Story Partnerships to ensure documentary-quality focus and production excellence for each organization.
Current availability for 2026: 1 remaining slots.
Minimum commitment: 6 months to build your cornerstone documentary library. Most partners continue 12-24 months as the narrative ecosystem becomes central to all communications.
Investment is tailored to the specific outcomes of your campaign. Let's build a proposal based on the value we'll create together.
How we’ll work together
1. Partnership Launch (Month 1) Deep discovery process, first cornerstone documentary storyfinding, subject identification and clearance. We begin production on your first major film while planning your 12-month narrative roadmap.
2. Quarterly Documentary Cycles (Ongoing) Every three months: new cornerstone documentary from concept to completion. Comprehensive storyfinding, ethical protocols, documentary production, and strategic planning for the film's ongoing content deployment.
3. Monthly Content Deployment (Continuous) Strategic extraction and adaptation of content from your documentary library. Platform optimization, seasonal alignment with campaigns, and continuous narrative momentum between major film releases.
4. Strategic Reviews (Every 6 months) Comprehensive impact analysis of your documentary library's performance. Engagement data review, narrative refinement, and forward planning for the next phase of your content ecosystem.
Ready to build your Documentary ecosystem?
Organizations that invest in documentary-first partnerships don't just get quarterly films, they build the narrative infrastructure that supports all future awareness, fundraising, and community-building efforts.
The right partnership, sustained over 12+ months with documentary-quality standards, creates an organizational asset that drives engagement and builds trust for years.
Results guaranteed • Limited to 2 organizations
It all starts with a story
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It all starts with a story ✦
FAQ
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Social Content System creates 3-4 short films monthly optimized for immediate social engagement. Story Partnership takes a documentary-first approach: substantial cornerstone films quarterly that become the foundation for ongoing monthly content. Choose Social Content System for high-volume presence, Story Partnership for depth and long-term narrative infrastructure.
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Cornerstone stories are the three foundational narratives every organization needs: Origin (why you exist), Values (what principles guide you), and Impact (how you create change). These substantial stories become reference points your audience returns to and the foundation for all other content you create.
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Documentary production begins in month 1, with behind-the-scenes content and production materials available immediately. Your first complete film typically delivers in month 2-3, with ongoing content flowing from that point forward.
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Yes. During quarterly planning, we'll identify which cornerstone story (or specific impact narrative) aligns with your current organizational priorities, upcoming campaigns, and strategic goals. The partnership is flexible to your evolving needs.
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Every documentary includes full ethical clearance protocols, informed consent processes, and subject protection standards developed specifically for mental health storytelling. I specialize in capturing authentic stories while maintaining dignity and respecting privacy boundaries.
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Absolutely. That's a primary benefit. Each documentary and its derivative content is strategically designed for multi-purpose use: fundraising campaigns, grant applications, donor presentations, board meetings, website features, and awareness campaigns.Yes, travel & accommodation at cost.
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Item descriptionYou'll have built a comprehensive documentary library (2-4 cornerstone films) plus months of derivative content. Many organizations continue the partnership to expand their library, update existing stories, or create new impact documentaries. Others transition to occasional Catalyst Films for major campaign moments.
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Yes, travel & accommodation at cost.
About Jonas
I know firsthand how the right story at the right moment can change everything. My own mental health journey taught me that authentic connection breaks isolation. That's exactly what strategic storytelling creates.
As a documentary filmmaker specializing in mental health organizations, I've dedicated my work to creating the kinds of stories I needed to hear. Using documentary techniques and deep understanding of mental health communication ethics, I build content systems that don't just tell your story once. We’ll create the ongoing authentic connections that transform awareness into action and isolation into community.
Currently accepting applications for partnerships
