Story Strategy Workshop

Transform every touchpoint into compelling storytelling that drives real engagement and support

Discover the story goldmine hidden in your organization and learn exactly how to leverage these stories across every communication channel

€2 500 • 1-Day Intensive • Results Guaranteed

Your organization changes lives, but your messaging feels scattered.

You know authentic stories drive engagement. You've seen how the right narrative can transform passive supporters into passionate advocates. But creating consistent, compelling content across your website, social media, newsletters, and fundraising campaigns?

Most mental health organizations get stuck in the content scramble: rushing to create something for an urgent campaign, seeing decent results, then going back to square one for the next deadline. Meanwhile, your story goldmine - the transformations, the behind-the-scenes moments, the human connections that make your work meaningful - remains buried.

Your audience craves authentic connection, not random content.

They want to understand your impact, feel part of your mission, and see the real humans behind the work. But scattered messaging creates scattered attention. What you need is a systematic approach to story identification and strategic deployment that builds trust over time.

I'm Jonas, and I've been perfecting documentary storytelling specifically for mental health organizations.

My approach doesn't just identify individual stories, it builds comprehensive narrative ecosystems that keep your audience emotionally invested in your mission across every touchpoint.

Why mental health organizations need strategic story systems

Generic content gets ignored. Stock messaging feels hollow. Random posts create brief attention spikes followed by radio silence.

Strategic storytelling works differently. Organizations with systematic story deployment see 3x better audience retention, 40% more meaningful engagement, and 5x more direct inquiries compared to those creating content randomly.

For NGOs and mental health organizations, this translates to communications that don't just raise awareness, they build movements of support.

The Story Strategy Workshop Experience

This isn't a generic content planning session. It's a comprehensive story archaeology expedition that uncovers 15+ compelling narratives hiding in your organization and shows you exactly how to deploy them strategically.

Part 1: Story Audit & Missed Opportunities

We analyze your current messaging across ALL touchpoints - website, social media, newsletters, grant applications, presentations. I'll show you exactly where you're losing engagement with "fact-heavy, story-light" communication and calculate your organization's "story potential gap."

Part 2: Story Goldmine Discovery

Using proven discovery frameworks, we'll identify 15+ story opportunities across five categories:

  • People Stories: Founders, team, beneficiaries, volunteers, donors

  • Transformation Stories: Before/during/after impact moments

  • Behind-the-Scenes Stories: The unglamorous work that creates change

  • Values Stories: Principles guiding difficult decisions

  • Origin Stories: "Why we exist" trust-building moments

Part 3: Story-to-Channel Strategy

Learn to adapt one powerful story across multiple formats: website copy, social media, newsletters, fundraising campaigns, grant applications, presentations. Same story, different emotional emphasis for each channel.

Part 4: Implementation Ecosystem

Create your 12-month strategic story deployment calendar. Establish message hierarchy, plan multi-channel campaigns, and build your resource allocation framework for DIY vs. professional production decisions.

What You'll Walk Away With

Story Bank: 15+ identified stories with adaptation notes and channel recommendations

Content Calendar: 12-month strategic story deployment plan with timing and priority guidance

Message Templates: Structure frameworks for adapting stories across different formats

Channel Strategy: Platform-specific guidance for maximizing each story's impact

Implementation Roadmap: Clear next steps and resource allocation plan for sustainable execution

your workshop guarantee

Within 90 days of implementing your story strategy, you'll see measurable improvement in engagement, message clarity, and audience connection across your communications. If you don't see consistent progress in meaningful engagement metrics, I'll provide additional strategic consultation at no cost until you do.

This guarantee requires active implementation of workshop insights and reflects realistic expectations for authentic community building in the purpose-driven sector.

Investment and availability

Story Strategy Workshop: €2 500

Limited Availability: I accept only 6 workshop clients to ensure focused attention on each organization's unique story ecosystem.

Current availability for 2025: 3 remaining slots.

How we’ll work together

1. Pre-Workshop Discovery (1 week before) 30-minute strategy call to understand your current challenges and goals. You'll complete a brief content audit form so I can prepare customized examples specific to your organization.

2. Workshop Day (6 hours) Intensive collaborative session at your location or virtually. Interactive exercises, real-time strategy development, and immediate application to your current content challenges.

3. Implementation Package (48 hours later) Complete digital deliverables package with all frameworks, templates, and strategic guidance documented for immediate use.

4. Success Check-in (30 days later) Follow-up call to address questions, refine strategy, and discuss natural opportunities for professional video storytelling support.

Ready to transform your storytelling strategy?

Organizations that invest in systematic story development don't just get monthly content ideas, they build the narrative infrastructure that supports all future awareness, fundraising, and community-building efforts.

The right system, implemented with documentary-quality storytelling principles, becomes an organizational asset that drives engagement and builds trust for years.

€2 500 • Results guaranteed • Limited to 6 organizations

It all starts with a story

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It all starts with a story ✦

FAQ

  • Content strategists typically focus on posting schedules and platform optimization. This workshop uses documentary storytelling principles to identify compelling narratives that already exist in your organization and shows you how to deploy them strategically across all communications. You get both the strategic framework and the story discovery expertise.

  • That's exactly why this workshop works. Every organization has powerful stories - they're just not always where you expect. We'll find the transformation moments, behind-the-scenes dedication, and values-driven decisions that resonate with your audience, even if traditional "before and after" stories aren't appropriate for your work.

  • The workshop provides frameworks and templates that make story deployment systematic rather than overwhelming. You'll know exactly which stories to tell when, and how to adapt them efficiently across channels. This reduces their content creation stress significantly.

  • Absolutely. I specialize in mental health storytelling and understand the ethical considerations around privacy, consent, and appropriate narrative approaches. The workshop includes specific guidance for sharing impact stories while respecting dignity and confidentiality.

  • That's the natural next step. The workshop identifies your highest-impact stories and shows you which ones would benefit from professional video production. Workshop clients receive priority consideration and exclusive pricing for our documentary services.

  • Yes, travel & accommodation at cost.