Social Content System

Build a trusted social media presence that actually drives mental health awareness and support

Documentary-style content system that grows your following, builds authentic engagement,
and turns viewers into advocates for your mission


€4 000 /month • 10-12 strategic videos monthly • 3-month growth guarantee

Your mental health mission deserves consistent, authentic amplification

But creating compelling social content month after month feels impossible when you're focused on changing lives.

You know authentic storytelling drives real engagement. You've seen how vulnerable, honest content breaks through the noise and actually helps people. But managing consistent, high-quality video production while running programs, securing funding, and supporting your community?

Most mental health organizations get stuck in the content gap cycle: Create something powerful, see great initial response, then go silent for weeks while handling crises, writing grants, and doing the actual work. Meanwhile, your audience loses momentum and your message gets buried by algorithms that reward consistency.

Your audience craves regular connection, not sporadic updates. They want to see the real work, understand the impact, and feel part of a community that gets it. But one-off content creates one-off attention. What you need is systematic storytelling that builds trust over time.

I'm Jonas, a documentary filmmaker who specializes in creating authentic content for mental health organizations.

Our approach doesn't just create individual videos. We build ongoing narratives that keep your audience emotionally invested in your mission month after month.

Why mental health organizations need documentary-style content systems

Generic mental health content gets scrolled past. Stock footage and motivational quotes feel hollow. Corporate-style videos create distance when you need connection.

Documentary-style content works differently. It uses authentic human stories to create what researchers call "parasocial connection" - the psychological bond that makes viewers feel genuinely connected to your mission and the people you serve.

This isn't just creative theory. Organizations using systematic, story-driven content see 3x better audience retention, 40% more meaningful engagement, and 5x more direct inquiries compared to those posting sporadically.

For mental health organizations, this translates to social presence that doesn't just raise awareness - it builds communities of support.

How the Social Content System builds your mental health community

Monthly Strategy & Planning

Every month starts with a 60-minute strategy session where we plan your content storyline based on your programs, campaigns, and community needs. No random content - every video serves your larger mission.

10-12 Strategic Videos Monthly

Using documentary-style filming and editing, we create:

  • Educational content that builds understanding without stigma

  • Behind-the-scenes stories that show your real work

  • Community spotlights that celebrate progress and resilience

  • Founder/staff insights that build personal connection

  • Program showcases that demonstrate impact authentically

Platform Optimization & Distribution

Each video is optimized for Instagram, TikTok, LinkedIn, and YouTube with proper sizing, captions, and hashtag strategy that actually reaches people who need your message.

Monthly Performance Review

We track what resonates with your audience and refine our approach. Your content strategy evolves based on real engagement, ensuring maximum impact for your investment.

Your 3-Month Realistic Growth Guarantee

Within 90 days, you'll see measurable growth in engagement, followers, and meaningful conversations around your content.

We focus on building genuine community rather than vanity metrics - expect steady, sustainable growth that creates real connections with people who need your message.

If you don't see consistent progress toward meaningful growth benchmarks by month 3, I'll keep working with you at no additional cost until you do.

This guarantee requires active posting and engagement by your organization and reflects realistic expectations for authentic community building in mental health.

Investment and availability

Social Content System: €4 000 per month

What's included in your Social Content System:

✅ Monthly strategy session (60 minutes for planning and alignment)

✅ 10-12 professional videos monthly (mix of educational, storytelling, and community content)

✅ Documentary-style production (professional filming, editing, music licensing)

✅ Complete platform optimization (sizing, captions, hashtags for each platform)

✅ Monthly performance analysis and strategy refinement

✅ Priority access for urgent content (crisis response, breaking news, opportunities)

✅ Direct communication with 24-hour response time

✅ Quarterly partnership review to ensure continued alignment with your mission

Limited to 3 organizations to ensure focused attention on each partnership

HOW we’ll work together

Week 1: Deep Discovery

Comprehensive planning session to understand your mission, audience, and goals. We'll map out your first month's content storyline and identify key filming opportunities.

Weeks 2-4: Content Creation & Launch

First batch of 3-4 videos focused on introducing your organization's approach and values. We'll establish your voice and begin building audience connection.

Month 2-3: Community Building

Content becomes more targeted, showcasing specific programs and authentic community stories. We refine based on audience response and begin building narrative threads that keep viewers engaged.

Month 4+: Sustained Growth

Your content system hits its stride. Audience engagement increases, your community grows, and your social presence becomes a strategic asset driving real results for your mission.

Organizations that invest in systematic content creation don't just get monthly videos - they build the narrative infrastructure that supports all future awareness, fundraising, and community-building efforts.

The right system, implemented with documentary-quality storytelling, becomes an organizational asset that drives engagement and builds trust for years.

If your mental health mission deserves consistent amplification, and you're ready to invest in storytelling that measurably grows your community month after month, let's start building.

Ready to build authentic community around your mental health mission?

€4 000/month • 3-month growth guarantee • Limited to 3 partnerships

It all starts with a story

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It all starts with a story ✦

Our Collaborative Partners

We're proud to work with organizations that value authentic communication. Each project represents a shared vision for creating content that matters.

FAQ

  • Social media managers typically focus on scheduling and basic content creation. This is a documentary filmmaker creating cinematic-quality content specifically designed for mental health organizations. You get both the strategic thinking and the production expertise.

  • Mental health work is unpredictable. If you need to pause content creation for organizational reasons, we can adjust the schedule or focus on supportive content that helps your community during difficult times.

  • Absolutely. I've worked extensively with mental health organizations and understand the ethical considerations around storytelling in this space. All content respects privacy, focuses on hope and recovery, and avoids potentially triggering content.

  • Minimal. Monthly strategy session (60 minutes), availability for filming when needed (typically 4-8 hours monthly), and brief approval process for content. I handle all production, editing, and optimization.

  • That's what the guarantee covers. If we're not hitting realistic growth benchmarks by month 3, I'll continue working with you at no additional cost until we do. Your success is my success.

  • Yes. All content will align with your existing brand voice, visual identity, and organizational values. During our discovery phase, we'll ensure complete alignment with your current messaging approach.

  • Yes, travel & accommodation at cost.

About Jonas

I believe authentic stories change minds and save lives. As a documentary filmmaker specializing in mental health organizations, I've seen how consistent, strategic content transforms awareness into action and isolation into community.

Using documentary storytelling techniques and deep understanding of mental health communication ethics, I create content systems that don't just tell your story once, they build your community month after month, creating the authentic connections that drive real-world impact.

Currently accepting applications for partnerships