Campaign-Changing Films for Mental Health Organizations
Premium documentary storytelling that transforms awareness campaigns into donation-driving movements.
Helping mental health organizations raise 20% more support by telling the story that moves their audience to act.
€8 000 - €12 000 • Limited to 4 projects annually • Results guaranteed
Mental health organizations face an impossible challenge:
How do you inspire action around invisible struggles?
Facts and statistics bounce off tired audiences, but authentic human stories create the emotional connection that drives real support.
Stories are 22 times more memorable than facts alone. When your campaign needs to cut through noise and move people to donate, volunteer, or seek help, you need more than content — you need a campaign-changing film that transforms passive viewers into passionate advocates.
I'm Jonas, and I've been perfecting a scientific approach to documentary storytelling specifically for mission-driven organizations.
The 6-point narrative structure (Hook → Conflict → Initiation → Journey → Resolution → Jab) architects emotional experiences that compel audiences to act.
The guarantee is simple: If your campaign doesn't see at least a 20% boost in engagement or donations within 90 days, I'll keep working until it does.
Why mental health campaigns need different storytelling
Traditional marketing approaches fail mental health organizations because they treat symptoms, not causes. Generic awareness videos get scrolled past. Corporate-style testimonials feel inauthentic. Statistics about mental health create distance, not connection.
Campaign-changing films work differently. They use proven narrative psychology to create what researchers call "transportation", the psychological phenomenon where audiences become so absorbed in a story that they adopt the story's perspective as their own.
This isn't just creative theory. University research confirms: audiences who experience narrative transportation are 3x more likely to take action, donate more generously, and share content with others. For mental health organizations, this translates to campaigns that don't just raise awareness - they raise real support.
The Campaign-Changing Films process
1. Deep Discovery
Every campaign-changing film begins with understanding what success looks like for your specific organization. Are you launching a fundraising campaign? Building long-term awareness? Combating stigma? Recruiting volunteers?
I spend 2-3 weeks in deep discovery, interviewing your team, analyzing your audience data, and identifying the precise emotional journey that will move your supporters from awareness to action. This isn't about capturing what you do - it's about crafting the story that makes people care enough to act.
2. Authentic story architecture
Using my 6-point narrative structure proven across dozens of campaigns, I architect stories that create genuine emotional investment. The Hook captures attention in the first 10 seconds. The Conflict reveals stakes that matter to your audience. The Journey shows transformation that audiences want to support.
Every story element serves your campaign goals. If you need donations, the narrative builds toward a compelling call-to-action. If you're fighting stigma, the story creates identification and empathy. If you're recruiting support, the film shows how audiences can become heroes in the story.
3. Premium production that honors the mission
Mental health storytelling requires extraordinary sensitivity and technical excellence. I bring broadcast-quality production with specialized experience in portraying human vulnerability with dignity and respect.
Professional cinematography, carefully designed lighting, and premium audio capture ensure your stories are told with the respect they deserve. Strategic editing, custom music licensing, and thoughtful post-production create films that feel cinematic, not clinical.
4. Distribution strategy for maximum campaign impact
A powerful film without strategic distribution is just expensive storage. I provide detailed guidance on platform-specific optimization, audience targeting, and launch sequencing that maximizes campaign impact.
Your film becomes the centerpiece of an integrated campaign: full-length documentary for major donors, shorter versions for social media, quote graphics for ongoing engagement, and strategic talking points for your team.
Throughout this 8-week journey, we maintain open communication and collaborative refinement, including two comprehensive revision rounds to ensure your complete satisfaction with the final product.
Investment and availability
Campaign-Changing Films: €8 000 – €12 000
Investment level depends on project scope, production complexity, and campaign timeline requirements. Each project includes:
Strategic narrative development using proven 6-point structure
Up to 5 professional filming days with specialized mental health experience
Complete post-production including music licensing, color grading, motion graphics
Multiple campaign deliverables: Full documentary (5-15 minutes), social media versions, promotional trailer
Distribution strategy guidance for maximum campaign impact
90-day results guarantee: 20% engagement/donation boost or continued support until achieved
Limited availability: I accept only 4 projects annually to ensure each campaign receives the focused attention it deserves.
Current availability for 2025 projects: 2 remaining slots.
Your results Guarantee
If your campaign doesn't achieve at least a 20% increase in key engagement metrics (donations, volunteer signups, or awareness campaign metrics) within 90 days, We'll continue working with you at no additional cost until it does.
This guarantee requires active campaign promotion by your organization and applies to campaigns with baseline metrics for comparison. We’re confident enough in this process to put my reputation behind your results because we've seen what happens when mental health organizations tell their stories with cinematic power and strategic precision.
Ready to transform your next campaign?
Organizations that invest in campaign-changing films aren't just buying video content, they're investing in the narrative infrastructure that supports all future fundraising and awareness efforts
The right story, told with scientific precision and cinematic quality, becomes a campaign asset that drives results for years.
If you're launching a campaign where success matters more than budget constraints, and you're ready to invest in storytelling that measurably moves your audience to act, let's explore what's possible.
30-minute consultation to explore your campaign goals and determine if Campaign-Changing Films is the right investment for your organization's success.
Limited to 4 annual projects • 90-day results guarantee • Premium production exclusively for mental health organizations
Our Collaborative Partners
We're proud to work with organizations that value authentic communication. Each project represents a shared vision for creating content that matters.
FAQ
-
In-depth Discovery Process (thorough pre-production to align on goals and narrative strategy)
Up to 5 Professional Filming Days (tailored to your documentary needs: interviews, b-roll, location shoots, etc.)
Extensive Post-Production (licensed music, professional sound design, color grading, motion graphics, and narrative editing)
Complete Brand Documentary up to 15 minutes
Promotional Trailer for your website and social channels
3-5 Social Media Cutdowns optimized for different platforms
2 Comprehensive Rounds of Revisions
8-week Production Timeline (from initial discovery to final delivery)
Full Usage Rights (You own all video assets)
Strategic Implementation Guidance to maximize your documentary's impact
Optional: Social Media Distribution Package available for an additional €1500
-
The Signature Brand Documentary involves a more thorough pre-production process to ensure we capture your story with the depth it deserves. After booking, we typically begin the discovery and storyfinding process within 1-2 weeks.
The complete production timeline spans approximately 8 weeks from initial discovery to final delivery, allowing for proper planning, multiple filming days, and comprehensive editing. This thoughtful pacing ensures we create a documentary with lasting impact rather than rushing through the storytelling process.
For organizations with specific timeline needs, we recommend discussing your schedule during our discovery call so we can determine if accommodations are possible.
-
Yes, and this preparation is a crucial part of creating an exceptional documentary. After booking, we guide you through our structured pre-production process:
During our in-depth discovery sessions, we'll work collaboratively to identify key storytelling elements, including main characters, central themes, and emotional touchpoints
We'll develop a detailed production schedule outlining all filming days, locations, and interview subjects
Close collaboration in this pre-production process ensures we’ll be aligned throughout the entire 8 week process
Your active participation in the storyfinding and storyboarding phases ensures we capture the true essence of your mission. We'll provide clear guidance throughout this process, making it straightforward while maximizing the impact of your final documentary.
The more thoughtfully we prepare together, the more powerful your documentary will be, this collaborative foundation is what sets our approach apart from standard video production.
-
The Signature Brand Documentary includes two comprehensive revision rounds, which are more extensive than those in our Rapid Impact Package. These revision phases are structured to address both big-picture narrative refinements and detailed finishing touches.
Our thorough pre-production process and collaborative approach typically ensure client satisfaction within these included revision rounds. However, we understand that some projects may benefit from additional refinement.
For documentary projects requiring additional revision rounds, these can be arranged at €350 per round. This reflects the more complex nature of documentary editing compared to shorter-form content.
We're committed to delivering a final documentary that exceeds your expectations and powerfully communicates your mission.
-
Yes, our Signature Brand Documentary package is designed to accommodate multiple filming locations across different days, which is essential for capturing the full depth of your story.
Unlike our Rapid Impact Package, this premium service allows us to film at various locations over multiple days (up to 7 filming days total), giving us the flexibility to:
Capture different aspects of your organization's work
Interview multiple stakeholders in their natural environments
Document your impact across different settings
Create visual variety that enhances the documentary's narrative
We carefully plan the filming schedule during our pre-production phase to maximize efficiency while ensuring we capture all the elements needed for a compelling documentary.
For organizations with locations in different cities or countries, we can discuss logistics and any potential additional travel costs during our discovery call.
-
Yes! Your Signature Brand Documentary includes premium production elements that elevate the viewing experience:
Professional Music Licensing: We select high-quality, emotionally resonant music tracks that enhance your narrative and create the appropriate mood for your documentary
Custom Title Sequence: A professionally designed opening sequence that establishes your documentary's tone and visual identity
Branded Lower Thirds: Elegant text overlays for identifying speakers and key information
Motion Graphics: Animated elements to visualize data, processes, or concepts that are difficult to capture through filming alone
Color Grading: Professional color treatment that creates a cohesive visual style aligned with your brand identity
For documentaries requiring specialized visual effects or complex animated sequences, we can discuss custom solutions during our discovery process. These premium elements ensure your documentary maintains a professional, cinematic quality that reflects the importance of your mission.
-
Yes, our Signature Brand Documentary service is available internationally for organizations whose stories deserve to be told.
For filming outside Belgium:
Travel and accommodation expenses are charged at cost
We provide transparent estimates of these expenses during the planning phase
For international projects, we optimize the filming schedule to maximize efficiency while capturing all necessary elements
The documentary format often benefits from showcasing different locations that are relevant to your organization's story and impact. We are experienced in international production logistics to ensure a smooth process regardless of location.
-
You do! Once the project is complete and payment is received, you own full usage rights to the final documentary and all associated assets (trailer, social cutdowns) for your marketing channels, website, events, and internal use.
Film Festival Consideration: For clients interested in extending their documentary's reach and impact, we can discuss the possibility of submitting your film to relevant festivals. This optional path can provide:
Additional exposure for your organization's mission
Third-party validation of your story's quality and importance
Opportunities to reach new audiences passionate about your cause
Enhanced prestige and media attention
If festival submission is of interest, we can incorporate this goal into our production approach and discuss the specific requirements during our planning process. Some festivals may require shared rights arrangements, which we would clearly outline before proceeding.