Why Authentic Mental Health Storytelling Beats Polished Campaigns Every Time
In a revealing conversation with Peter Keri, President of GAMIAN Europe, a simple truth emerged about mental health advocacy: "Mental health stories are not nice," yet organizations continue to portray them into ineffective, polished campaigns. This disconnect between authentic lived experiences and sanitized institutional messaging is costing the mental health sector its most powerful tool for creating real change.
How to Create Authentic Mental Health Content That Reduces Stigma: A Science-Backed Guide for Organizations
The National Institute of Mental Health reports that nearly 1 in 5 adults live with a mental illness, yet stigma continues to prevent many from seeking help. For mental health organizations, this presents both a critical challenge and an unprecedented opportunity. In 2025, as authenticity becomes the new norm in mental health communication, the organizations that master genuine, stigma-reducing content will be the ones that save lives and transform communities.
Storytelling for Mental Health Organizations
Storytelling is a powerful tool. For mental health organizations, it’s more than just sharing stories. It’s about building trust, breaking stigma, and making real impact. Whether you’re running campaigns, hosting support groups, or fundraising, stories help your audience connect and care.
Why Documentary-Style Commercials Are the Future of Brand Storytelling
The world of commercial filmmaking is evolving. As highlighted in Film Supply’s 2025 Trend Report, documentary-style commercials are rising in popularity. But why is this happening?