Why Authentic Mental Health Storytelling Beats Polished Campaigns Every Time
In a revealing conversation with Peter Keri, President of GAMIAN Europe, a simple truth emerged about mental health advocacy: "Mental health stories are not nice," yet organizations continue to portray them into ineffective, polished campaigns. This disconnect between authentic lived experiences and sanitized institutional messaging is costing the mental health sector its most powerful tool for creating real change.
How to Create Authentic Mental Health Content That Reduces Stigma: A Science-Backed Guide for Organizations
The National Institute of Mental Health reports that nearly 1 in 5 adults live with a mental illness, yet stigma continues to prevent many from seeking help. For mental health organizations, this presents both a critical challenge and an unprecedented opportunity. In 2025, as authenticity becomes the new norm in mental health communication, the organizations that master genuine, stigma-reducing content will be the ones that save lives and transform communities.